Pharmacy Marketing

How to define advertising objectives for your pharmacy

Clear objectives for an advertising campaign are essential. Do you want to build a specific part of your business, encourage patients to switch or raise awareness of your pharmacy in your community. It is important to decide before the advertising campaign starts, so that the advertising can be designed to support your goals. Plus the …

How to define advertising objectives for your pharmacyRead More »

3 Key Steps to Marketing your Pharmacy

Creating a successful pharmacy brand that resonates with people in your community goes beyond marketing and advertising. Building a brand entails differentiating your pharmacy, working to establish your credibility and making your presence known. Let’s tease these out a little. Differentiation By definition a compounding pharmacy is different to retail or chain pharmacies. A compounding pharmacy can …

3 Key Steps to Marketing your PharmacyRead More »

Facebook overhauls News Feed – Implications for Marketing your Pharmacy

In our June 2017 post, we highlighted that the organic reach of your pharmacy’s Facebook Page was probably in decline. Well now it is official. In January 2018, Mark Zuckerberg clarified Facebook’s position and announced a major overhaul of Facebook’s News Feed algorithm that would prioritize “meaningful social interactions” over “relevant content”. In effect, Facebook has overhauled the …

Facebook overhauls News Feed – Implications for Marketing your PharmacyRead More »

Cancer & LDN

In 2017, an estimated 1,680,000 new cases of cancer will be diagnosed in the United States and 600,000 people will die from the disease. In 2017, The National Cancer Institute estimated that 15.5 million people were living with cancer of any site in the United States. “Living with” being defined as in treatment, remission or cured and …

Cancer & LDNRead More »

Marketing your Community Pharmacy – Facebook Ads versus Google AdWords!

Google AdWords Overview   Google has indexed the web and built a strong advertising platform on matching a Google user’s search query with a list of matching websites. Google is the largest search platform comprising over 75% of all searches world-wide fielding more than 3.5 billion search queries every day. Google is considered the leader in paid …

Marketing your Community Pharmacy – Facebook Ads versus Google AdWords!Read More »

Chronic Pain Market

Chronic Pain Management Market Chronic pain can range from mild body aches to severe pains associated with conditions like cancer, arthritis, lupus or MS. Treatment is achieved by treating the symptoms, treating the source or a combination of both. The management of pain using medications starts with over the counter analgesics or non-steroidal anti-inflammatory drugs. …

Chronic Pain MarketRead More »