This blog is a summary of various Facebook objectives related to advertising on Facebook and focused on community pharmacy. When creating ads in Facebook, you have the option of creating different ad types for different objectives. Ultimately, your advertising objective is what you want people to do when they see your ad. The option chosen …
11 Advertising Objectives for Pharmacies on FacebookRead More »
There are countless number of women who are walking around feeling less than 100%. Many keep it to themselves and say nothing. And even if you do talk, your doctor says nothing is wrong. You may feel tired or flat and you haven’t had a good night’s sleep in a few years. You feel like …
If you’re like me and the majority of small business owners, your ad dollars cannot compete with the CVS’s or Walmart Pharmacy’s of the world. It would be impossible to compete head on with their advertising spend. However, there is a brand awareness strategy that compounding pharmacies can use. This strategy can help you generate …
Big fish in a small pond – how community pharmacies can take on the chains to winRead More »
Low Dose Naltrexone (LDN) holds the potential to help millions of people suffering from various autoimmune diseases, cancers and chronic pain, find relief. Accumulating evidence suggests that LDN can stimulate the immune system and reduce autoimmune and cancer processes. Since lower doses of Naltrexone are not commercially available, LDN is available only by prescription from compounding …
Prevalence of Autoimmune Diseases & the Market for LDN.Read More »
Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. A persona includes demographic profiles that include the following types of information Age, Gender, Ethnicity, Employment status, Marital status and Income level. Whilst, …
Setting up a Buyer Persona for your Compounding PharmacyRead More »
Facebook users exceeded 2 billion people for the first time in Q217. That is nearly 1/3 of the Earth’s population. And daily usage by these users has not slowed as 66% of users continue to login everyday. On a recent earnings call, Facebook’s CEO outlined that there are 1 billion monthly users on Groups, up 75 million …
Your pharmacy’s organic reach on Facebook is decliningRead More »
The digital essentials for your independent community pharmacy.
