Desmond Byrne

Setting up a Buyer Persona for your Compounding Pharmacy

Buyer personas are fictional representations of your ideal customers. They are based on real data about customer demographics and online behavior, along with educated speculation about their personal histories, motivations, and concerns. A persona includes demographic profiles that include the following types of information Age, Gender, Ethnicity, Employment status, Marital status and Income level. Whilst, …

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YOU versus CVS – the mobile technology gap. June ’17 Webinar

“Digital success for CVS means solving real customer problems.” Brian Tilzer, Chief Digital Officer at CVS Health. What is CVS doing and how can you compete? In this webinar we tell you their digital strategy and how Rx Mobility helps you implement a similar customer experience. https://youtu.be/HM5FI4VnnTE Rx Mobility is really easy to use and …

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Pharmacy app – a core part of CVS digital transformation

Investment in technology and specifically its mobile pharmacy app has enabled CVS to re-position itself from a drug store chain to a provider of innovative health services. What can an independent compounding pharmacy learn from CVS? “Our goal is to create a personalized path to better health by creating a “connected” health experience that makes …

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Learning from Walgreens – how community pharmacies bridge the mobile technology gap

So far, Smartphones, connected medical ​accessories and apps have been underutilized by the healthcare industry. In 2016, care started to shift into the palms of consumers’ hands, helping to drive down costs, increase access and fulfill the public’s desire for “anywhere, anytime” monitoring, diagnosis and treatment. Primary care and chronic disease management are leading the …

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Walmart has integrated its Pharmacy App into its Business Operations

Pharmacy products account for nearly 10% of Walmart’s revenue and is a focus of growth – primarily because healthcare spending will increase 5.8% annually through 2024. Walmart believes that pharmacy and specifically investments in pharmacy technology will increase their revenue per square foot by 1% per year – currently Walmart’s revenue per square foot is …

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Modifying Patients Behavior to Improve Medication Adherence – Webinar Feb ’17

Rx Mobility is a refill, patient engagement and marketing tool for compounding pharmacies and is provided exclusively to PCCA members. Rx Mobility integrates with your PK dispensing software. With the Rx Mobility mobile app, you can service and tether patients in your core markets and target new patients in adjacent markets. Rx Mobility automatically takes …

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PK Compounder Rx and Rx Mobility Integration Details

Rx Mobility now integrates with PK Compounder Rx. This is a deep integration between both systems and can significantly improve your compounding pharmacy’s workflow. Rx Mobility works with all the PK workflows including RxWatch and Location Tracker. The app has been modified with a quick refill section connected to PK. When the patients enters a …

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